DSCC Launches New Digital Content Creator Certificate Program

The new Digital Content Creator Certificate program at Dyersburg State Community College equips students with practical, industry-relevant skills needed for careers in digital marketing and content creation.

Developed in partnership with marketing expert Kevin Adelsberger, the 30-hour, non-credit program provides hands-on training in digital marketing, analytics, copywriting, digital advertising, social media, and short-form video.

Students will gain the technical and communication skills needed to create effective digital content, support marketing initiatives, engage target audiences, and contribute to the digital workforce. The program is designed for individuals seeking to enter, advance in, or expand their skills in today’s growing digital marketing and communications fields.

“Our new Digital Content Creator Certificate is a great opportunity to learn the skills employers are looking for while building confidence in digital marketing, social media, advertising, analytics, copywriting, and short-form video,” said Darrin Devault, director of DSCC Workforce Development.

This hybrid course meets weekly on Thursday evenings for 10 weeks beginning September 10, 2026. Three classes will be held in person at the DSCC main campus in Dyersburg, while the remaining sessions will be held live via Zoom.

The course fee is $1,799.

“Digital content is at the heart of how businesses connect with their customers today,” Adelsberger said. “Whether you’re looking to start a career, grow your business, or add valuable skills to your résumé, this program gives you practical, real-world tools you can put to work immediately.”

Coursework includes 24 hours of core content plus six hours of electives chosen by the student.

Topics include:

Digital Marketing 1 (Core – 3 contact hours)
Digital Marketing 2 (Core – 3 contact hours)
Analytics (Core – 2 contact hours)
Copywriting (Core – 4 contact hours)
Digital Advertising (Core – 2 contact hours)
Social Media (Core – 5 contact hours)
Short-Form Video (Core – 5 contact hours)
Writing (Elective – 3 contact hours)
Videography (Elective – 3 contact hours)
Photography (Elective – 3 contact hours)
Podcasting (Elective – 3 contact hours)
Graphic Design (Elective – 3 contact hours)

Instructor Kevin Adelsberger is founder and managing partner of Adelsberger Marketing in Jackson, Tennessee, where he and his team create work that helps clients grow their businesses while fostering a culture that values employees and community involvement. Adelsberger lives in Jackson with his wife and business partner, Renae, and their children.

The Department of Workforce Development at DSCC provides learning opportunities through certificate programs, customized workforce training, personal enrichment, and youth programs. For more information, please contact Darrin Devault, Director of Workforce Development, at ddevault@dscc.edu or 731-286-3265.