Dyersburg State Community College (DSCC) Workforce Development will host a complimentary customer service workshop on Thursday, October 29, for members and friends of the Obion County Chamber of Commerce. The program, titled “How to Provide Top-Notch Customer Service,” will be held from noon to 1 p.m. at the Obion County Public Library, located at 1221 E. Reelfoot Ave. in Union City, Tennessee.
Workshop presenter Matthew Webb will share practical strategies for better understanding customers by focusing on the people behind each interaction. He will discuss how to recognize emotions such as frustration, confusion, and urgency and respond appropriately. Webb will also examine the difference between customers’ needs and wants, helping participants identify what must be resolved while still creating a positive customer experience.
Additionally, Webb will explore effective ways to handle customer concerns by staying calm, listening before responding, and focusing on solutions rather than arguments. Using the H.E.A.R.D. (Hear, Empathize, Apologize, Resolve, Delight) Model, participants will learn how to turn difficult situations into opportunities to build trust, strengthen customer relationships, and encourage long-term loyalty.
Online registration is available at https://bit.ly/4yVjJVt.
Participants are asked to bring their own lunch; drinks and dessert will be provided. Lunch will begin at 11:45 a.m.
Webb serves as evangelist for the Main Street Church of Christ in Newbern, Tennessee. Before entering full-time ministry, he worked at Chick-fil-A, where he trained new employees and served in a leadership role. It was there that he developed a passion for customer service and caring for people.
The program is sponsored by the Department of Workforce Development, the Tennessee Small Business Development Center at DSCC, and the Obion County Chamber of Commerce.
The Department of Workforce Development at DSCC provides learning opportunities through certificate programs, customized workforce training, personal enrichment courses, and youth programs. For more information, contact Darrin Devault, Director of Workforce Development, at ddevault@dscc.edu or 731-286-3265.