Dyersburg State Community College (DSCC) Workforce Development will host a complimentary customer service workshop on Monday, August 10, for members and friends of the Lauderdale County Chamber of Commerce.

The program, titled “How to Provide Top-Notch Customer Service,” will be held from noon to 1 p.m. at the Chamber office, located at 123 S. Jefferson St. in Ripley, Tennessee.

Workshop presenter Matthew Webb will share practical ways to better understand customers by focusing on the people behind each interaction. He will discuss how to recognize emotions such as frustration, confusion, and urgency and respond appropriately. Webb will also examine the difference between customers’ needs and wants so participants can identify what must be resolved while still creating a positive experience.

Additionally, Webb will explore how to handle customer problems by staying calm, listening before responding, and focusing on solutions rather than arguments. Using the H.E.A.R.D. (Hear, Empathize, Apologize, Resolve, Delight) Model, participants will learn how to turn difficult situations into opportunities to build trust, strengthen customer relationships, and encourage long-term loyalty.

Online registration is available at https://www.campusce.net/dscc/Course/Course.aspx?c=2568.

Participants are asked to bring their own lunch; drinks and dessert will be provided. Lunch begins at 11:30 a.m.

Webb serves as evangelist for the Main Street Church of Christ in Newbern, Tennessee. Before entering full-time ministry, he worked at Chick-fil-A, where he trained new employees and served in a leadership role. It was there that he developed a passion for customer service and caring for people.

“I’m excited to share practical ideas that can help businesses create exceptional customer experiences,” Webb said.

The program is sponsored by the Department of Workforce Development, the Tennessee Small Business Development Center at DSCC, and the Lauderdale County Chamber of Commerce.

The Department of Workforce Development at DSCC provides learning opportunities through certificate programs, customized workforce training, personal enrichment courses, and youth programs. For more information, contact Darrin Devault, director of Workforce Development, at ddevault@dscc.edu or 731-286-3265.