The Department of Workforce Development at Dyersburg State Community College will offer a Social Media Content Strategy course from 9 a.m. to noon on Monday, December 14, at the DSCC Jimmy Naifeh Center, Jimmy Naifeh Building – Room A108, located at 3149 Highway 51 S. in Covington.
The course will focus on developing clear, targeted messaging that engages audiences and supports organizational goals. Participants will also learn how to plan and organize content by creating a practical social media content calendar that streamlines posting schedules and improves consistency across platforms.
The fee for the course is $249. Online registration is available at: https://bit.ly/4zGQqqC.
Paula Anderson, an experienced communications professional and adjunct instructor, will teach the course. Participants will learn how to create effective social media content for today’s leading platforms, including Facebook, LinkedIn, Instagram, X, and others.
“This course is designed for business owners, nonprofit leaders, marketing professionals, and anyone responsible for managing an organization’s social media presence,” Anderson said. “Participants will leave with strategies and tools they can immediately apply to improve their online communications.”
Anderson has served as an adjunct instructor for colleges and universities in Memphis and Jackson, Tennessee, for the past decade. She earned a bachelor’s degree in English from LeMoyne-Owen College in Memphis in 1996 and a bachelor’s degree in journalism with an emphasis in public relations from the University of Memphis in 2020. She also earned a master’s degree in journalism and strategic media from the University of Memphis in 2021.
The Department of Workforce Development at DSCC provides learning opportunities through certificate programs, customized workforce training, personal enrichment courses, and youth programs.
For more information, contact Darrin Devault at ddevault@dscc.edu or 731-286-3265.